Pro Online Video is Increasing

Here's the news release:

SEASIDE, Calif., Feb. 24 /PRNewswire/ -- Professionally produced, hosted or syndicated online media and entertainment video views increased by 18% in 2009 to 49.1 billion, according to a report published by AccuStream Research.

The report, Pro Online Video: View Analytics and Category Share provides rigorous analytical explanation and detailed graphical illustrations of historical and market growth forecasts to 2014 based on extensive AccuStream data sets spanning 1998 – 2009, compiled and sorted by month, site, brand, event, affiliate partners, channels and aggregation services.

Internet brands (counting online entertainment destinations owned and operated by major media companies such as Comcast, CBS, Fox Broadcasting, NBC, ABC that include Fancast.com, Hulu.com and TV.com) captured 52.1% of total professional video views in 2009.

Cable and television cross-platform brands captured a 33% share, while broadcast networks (ABC, CBS, NBC and CW) captured a 10.3% share, a figure which incorporates serialized episodic program views. Broadcast affiliates, magazines and newspapers combined for a 4.5% share.

The major broadcast networks enjoyed the highest viewer conversion rates, with 5.9 views per unique user per site per month, followed by Internet brands at 5.1; cable TV networks and premium channels generated a 4.9 view comparable.

Television video views increased category share by 85.7% to 13% of total video views across all categories (compared to 7% in 2008), driven principally by episodic programming on brand operated, co-owned or affiliated sites. Episodic views increased by 134% in 2009.

Television and entertainment (including Kids programming) combined for a 51.2% share of total views, with content aggregation services at 14.3% (including AOL, MSN, Comcast, Blinkx, Real Networks and CNET).

News and information video captured a 14% share, while sports, music and movies generated 20.4% of the annual figure.

"The growth stimulus of syndication and affiliation acting on professionally branded and owned content has clearly been a beneficial one, specifically for rights holders," commented research director Paul A. Palumbo.

"However, maintaining growth and viewing share will require rights holders make a concerted commitment to increasing library size, functionality and accessibility, particularly in the Entertainment and Kids categories."

AccuStream Research (http://www.accustreamresearch.com) is a publishing, research and consulting firm specializing in online audio, video, CDN, advertising, subscription and video CMS platforms.

News.. News.. News.. coming soon!

Ladies Choice AutoCare - Lady Diva Commercial

We're excited to show you our latest video. The creative concept by kitestring marketing + design, produced and directed by MediaFace. It will appear on the Hamilton area Rogers TV listings (channel 5 for most).

For more information on Ladies Choice AutoCare- and the Driving Divas go to ladieschoiceautocare.com

Cheers,

Lisa

Nice Video Ontario's Pan Am Bid

Thestar.com - VideoZone - Toronto's Pan Am Bid

Viral Campaigns

From the Toronto Star, November 4th, 2009.

Advertisers are marshalling the power of the viral video when they conceive of campaigns these days, Ad Agereports, using the recent Evian campaign as an example.

The French mineral water bottler released its "Live Young" campaign last summer in Canada, the U.K., Belgium, the U.S. and Japan with a video of babies on rollerskates, breakdancing and generally showing a whole lot of "attitude."

First step, posting the videos in three different versions, tailored to the international, U.S. and French markets specifically, where they went into the millions of views quickly. Second step, old-fashioned press releases, but also bloggers, Tweeters and updated videos on YouTube and Facebook.

But the ultimate step now is to blow up the magic and take everybody behind the scenes to prove that no babies were harmed in the making of what multiple views could turn into a creepy video: a two-minute-plus unveiling of the computer simulations, empty rollerskates filmed skimming down a road and dummy babies tossed about, while mothers and the real babies wait for their very brief closeups.

Babies and Evian have a history, as it turns out. Evian first used them to push its purity message in 1998 in what appeared to be a synchronized swimming routine.